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  • Ali Klug

Content Marketing: Why Teamwork Makes the Dream Work


I recently went through the experience of buying my first home.


Phew!


While I feel incredibly blessed, it was an experience that I hope I won’t have to relive for a very long time.


The reason...all the moving pieces.


Within a matter of a few hours after having my offer on the house expected, my inbox was flooded with…


  • Contracts.

  • Legal papers.

  • Loan docs.

  • Agreements.

  • Warranty info.

  • And more.

Bear in mind that I’m a copywriter...not realtor or lawyer or loan expert.


So, once all of these docs started flooded my inbox, I was slightly (to put it modestly) overwhelmed.

My saving grace…


All of the professionals (lawyers, realtor, and loan expert) that knew what they were doing and could walk me through each step of the process.


It was during this experience that I learned the value of having a solid team behind me--especially with a task as big as buying a home.


I also realized the idea of having a team correlated with the need many businesses have for producing quality marketing content for their companies.


Why is a professional content marketing team behind you really that big of a deal? Here are a few things that come to mind...


Working with a Professional Content Marketing Team Saves You Time

As a business owner, you’ve got a lot on your plate.


The last thing you need to be worried about is writing the perfect email or crafting an SEO optimized blog.


That being said, just because it’s not the first priority on your list, doesn’t mean that it doesn’t need to be done.


Content marketing is an essential part of any business owners marketing strategy.

The solution: Hire an expert to get the job done for you.


Let someone write your content, then you can get back to…

  • Managing your employees

  • Making sales

  • Sitting in your bathtub of hundred dollar bills

...or whatever it is you do all day!


Working with a Professional Content Marketing Team Makes Ensures Your Content Strategy and Copy are Executed Correctly



You’d never hire a chef to fix your plumbing.


Well...unless Groupon was having a 2 for 1 sale and you could snag a really good deal.

KIDDING!


The same logic should apply to your business.


Now, I have no doubt that you’re super smart and amazing at what you do. But, the reality is that the more to stack onto your plate, the less time and energy you have to focus on doing quality work.


Therefore, one of the smartest things you can do as a business owner is outsource various projects to people whom you know will get the job done professionally and correctly.


The last thing I wanted to do was accidentally sign my life away without reading the fine print on my housing contract.


Thankfully, I had both a legal team and my realtor to do the heavy lifting for me and help me understand what I was agreeing too.


This ensured that every contract I eSigned (yay! 21st Century technology) was correctly drafted and marked so that I wouldn’t have to experience the downfall of a mistake later down the road.


Working with a Professional Content Marketing Team Reduces Stress



I personally don’t believe that working (or even owning a business) needs to be stressful.


However, when to-do lists such as…


  • Creating newsletters

  • Drafting blog posts

  • SEO optimizing a website

...keep popping up, it’s easy to start feeling overwhelmed and stressed out.

The good news--we’re here to help each other.


In fact, it’s the very reason why some of us are sales people, some of us write copy, and others program websites.


When we all specialize in a specific area of running a business, we become experts in our fields. From there, we can help each other learn and grow and reach our goals.


Ohhh but it’s expensive to hire others to lend a hand isn’t it?


Sure, it can be.


But, you pay Pey Wen at Lotus Massage $150 for a stress relief massage and that only lasts 60 minutes.


Invest in quality content marketing services and what you pay for will continue to bring you a return on investment for years to come.


Need a hand creating quality marketing content strategies that convert? Let’s get in touch!


Until then, best wishes with everything you’ve got going on.


Cheers,


Ali


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